Request-a-Quote Button on Shopify: 4 Ways to Add One (Theme, Form, App, B2B Plan)

Published 2026-08-25 · by the QuoteFox team

B2B and wholesale buyers rarely want to purchase at the listed price. They expect to negotiate, ask about volume discounts, or confirm custom terms before committing. If your Shopify store serves business customers, a request-a-quote button is one of the most direct ways to capture that intent — instead of watching high-value visitors leave because "Add to Cart" wasn't the right next step for them.

This guide covers four practical methods, from a free theme tweak you can do today to a full B2B platform upgrade, so you can choose the approach that fits your store's stage and volume.

What a request-a-quote button actually does on Shopify

A request-a-quote (RFQ) button replaces or supplements the standard "Add to Cart" flow. Instead of pushing a buyer toward an immediate checkout, it opens a path for price negotiation, volume discussion, or custom payment terms.

You likely need one if any of these apply:

• Your pricing varies by customer, quantity tier, or region
• You sell to wholesalers, contractors, or businesses that need internal approval before purchasing
• You offer custom or made-to-order products where final pricing depends on specs
• You want to qualify buyers before revealing your pricing at all

Without a quote flow, high-intent B2B visitors typically just leave. Most won't send a separate email, and they won't check out at a retail price that wasn't designed for them.

4 ways to add a request-a-quote button on Shopify

1. Edit your theme directly (free, limited)

The lightest-weight option: add a quote button by editing your Shopify theme code. You're adding a link or button element to your product template that navigates the buyer to a quote page or contact form.

How to do it:

1. Go to Online Store → Themes → Edit code in your Shopify admin
2. Open your product template — typically product.liquid or main-product.liquid in Dawn-based themes
3. Add an <a> or <button> element near the "Add to Cart" button, styled to match your theme
4. Link it to a /pages/request-a-quote page or a contact form anchor

What you get: A visible button with no ongoing cost. What you don't get: any quote management infrastructure. The button is just navigation — you still need a destination page and a manual process to handle whatever comes in.

Watch out for: Theme updates can overwrite edits if you're not working in a duplicate theme. And tracking quote requests in your inbox stops working once volume picks up.

Best for: Stores receiving just a few quote requests per month who are comfortable managing them by email.

2. Embed a third-party form (free to low cost)

A step up from a plain link: embed a dedicated form — Google Forms, JotForm, Typeform, or similar — on a Shopify page. The form collects product, quantity, and buyer details, then emails the submission to you.

How to do it:

1. Build your form in your chosen tool and copy the embed code (iframe or JavaScript snippet)
2. Create a new Shopify page (Online Store → Pages → Add page) and paste the embed into the HTML editor
3. Add a "Request a Quote" button or link anywhere on your site pointing to this page

Pros:

• Free or low-cost — Google Forms is free; most tools have a usable free tier
• No theme code required
• Responses land in a spreadsheet or dashboard rather than a scattered inbox

Cons:

• No connection to your Shopify product catalog — buyers type in what they want rather than selecting it
• No quote document generation, automated follow-up, or order conversion
• The entire process lives outside Shopify

Best for: Merchants testing whether RFQ demand exists before investing further, or very simple quoting needs at low volume.

3. Install a dedicated quote request app (integrated, scalable)

A purpose-built app wires the quote flow directly into Shopify — adding the request button to product pages, capturing submissions into a structured inbox, and letting you respond, negotiate, and convert accepted quotes to orders without leaving the admin.

This is where tools like QuoteFox come in: it adds a configurable quote request button to your product pages, routes submissions into a quote inbox inside the Shopify admin, supports back-and-forth price negotiation with the buyer, and converts accepted quotes to draft orders with net payment terms — without requiring a Shopify Plus subscription.

What an app gives you that the other options don't:

• Quote requests tied to specific products, variants, and quantities
• A dashboard to track status — pending, sent, accepted, expired
• The ability to send a custom-priced counter-quote to the buyer
• Conversion to draft order so the buyer can pay on their own timeline
• Automated notification emails on both sides

Cons:

• Monthly subscription cost — typically $10–$30/month depending on the app and plan tier
• Some initial setup: button placement, form fields, email templates

Best for: Stores with regular B2B or wholesale traffic, or anyone handling more than a handful of quote requests per week.

4. Use Shopify's built-in B2B features (Shopify Plus only)

Shopify Plus includes native B2B functionality that covers company profiles, customer-specific price lists, and draft order workflows. For high-revenue B2B operations, this is the most tightly integrated option available.

What's included:

• Company and contact management inside Shopify admin
• Customer-specific catalogs and price lists
• Net payment terms at checkout
• Draft order creation by your team or via buyer-initiated requests (depending on storefront configuration)

The catch: Shopify Plus starts at $2,300/month. That investment is justified for high-revenue B2B operations, but it's a significant step up from the standard Shopify plans ($39–$399/month). The native B2B quote tools are also built around Shopify's own workflow — less flexible than a dedicated app for stores that need custom quoting logic.

Best for: Established B2B businesses already at or near Plus-level revenue who want a single platform rather than third-party app dependencies.

Side-by-side comparison

How to choose the right approach

Start with the question: how many quote requests do you expect per week?

• Fewer than 5/week: A theme edit or embedded form is fine while you validate demand. Both cost nothing and take under an hour to set up.
• 5–50/week: This is where manual handling starts to break down. A quote app pays for itself quickly in saved admin time and fewer lost deals from slow follow-up.
• 50+/week with large order values: Shopify Plus B2B starts to make sense, particularly if you also need custom storefronts, multi-location wholesale pricing, or enterprise integrations.

For most growing B2B Shopify stores, the app route hits the best balance of integration depth and cost — you get a real quote workflow without committing to an enterprise platform contract.

Frequently asked questions

Can I add a request-a-quote button to Shopify without coding?

Yes. The easiest no-code route is to install a quote request app from the Shopify App Store — these add the button to your product pages through the app's settings, with no theme editing required. Embedding a third-party form on a Shopify page also requires no coding, though it's less integrated.

Will adding a quote button hurt my regular (retail) sales?

Not if you configure it correctly. Most quote apps let you show the button only to specific customer tags (e.g., wholesale accounts) or alongside the standard "Add to Cart" button rather than replacing it. You can also restrict it to certain products or collections, leaving your retail flow untouched.

Does Shopify have a native request-a-quote feature?

A limited version exists on Shopify Plus through the B2B features introduced in 2022. On standard Shopify plans (Basic, Shopify, Advanced), there's no native RFQ tool — you'll need a theme modification, form embed, or third-party app to add this functionality.

Can I hide my prices and show "Request a Quote" instead?

Yes. Many quote apps support a "hide price / show quote button" mode, where the product price is replaced with the quote request button for all visitors or specific customer segments. You can also achieve a basic version of this with theme edits, using Liquid conditionals to hide the price based on customer tags. This setup is common for stores that sell exclusively to trade or wholesale accounts.